There are so many social media outlets these days, and it can be challenging to keep up with them all. Wouldn’t it be great if you could organize your social media streams and make posts from one central command center?
Enter HootSuite.
HootSuite is an online app that helps us organize our social media. I use it almost every day to save time and increase efficiency.
This is what it does and how I use it to enhance my business.
Post on multiple platforms. Why log in to several different social media sites, so that you can post the same status update? HootSuite allows you to manage your social networks from one central dashboard including posting status updates and monitoring recent activity of those you are connected with.
For example, if I want to make an announcement related to my business or post a new organizing tip from my website, I can do so on all my social media outlets by logging in to HootSuite once. This saves me so much time when it comes to social media marketing, and in a snap, I’ve done some superb, widespread online promotion.
Schedule messages. With HootSuite, you can schedule status updates to be posted on your social media sites for the day or the week or the month all at once!
I block off time on Monday mornings to do social media marketing for my business/website. During this time, I use HootSuite to schedule different status updates throughout the week; then I forget about. It’s like having an assistant work for me and perform little tasks that I don’t need to remember to do.
Link social media to my RSS feed. Want to automatically feed your blog posts to your social media outlets? Do it with HootSuite.
Another thing I don’t have to remember to do…Using HootSuite, I set it up so that my blog feed automatically posts on my social media outlets.
Track traffic. HootSuite has a feature built-in to shrink links in status updates, which is very Twitter-friendly. Using their analytics reports, you can track how many clicks your links get and gauge how much traffic is being sent to your website.
My status updates almost always contain a link, so this is just fantastic. I can see how many clicks I’m getting on my links, compare which status updates are doing better than others and so on.
Go mobile. There’s an app for that! Take this awesome software with you anywhere you go. It’s available for iPhone, iPad, Android, Blackberry, and Keitai.
Like with anything else, being able to do things for my business on the go is convenient and welcome!
It’s free. All of the above mentioned features are included in HootSuite’s free version. Wow! Want access to even more options? Upgrade to the pro version for just $9.99 a month.
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